How to choose: own vs. rent vs. hybrid
Before picking tools, decide which problem you're actually solving. Three honest paths:
- Rent (Uber Eats / Glovo / Wolt) — you pay 20–30% per order but get demand. If the platform is your discovery channel, that commission is a marketing cost, not a tech failure. A new restaurant with no audience usually shouldn't fire the marketplaces.
- Own (custom stack) — you pay a build cost once and keep the margin forever. This only pays off when you already have repeat customers ordering directly — regulars, phone orders, your own social following. Then the marketplace fee is pure leakage.
- Hybrid — keep the marketplaces for discovery, push loyal customers to your own ordering page with a magnet on the receipt or packaging. Most restaurants land here, and it's the right answer more often than vendors admit.
The tool choice flows from this decision, not the other way around. Don't build a custom system to dodge commission if you have no direct demand to capture.