How to actually choose: start from who you sell to
The pick isn't Stripe vs Paddle in the abstract — it falls out of who pays you and where they live. Three questions decide it:
- Are your buyers businesses or consumers? B2B buyers expect invoices, net terms, and seat-based or usage billing. Consumers expect a one-click checkout and a card form that feels native.
- Where are they? Selling to EU consumers means VAT on every sale. A merchant of record (Paddle, LemonSqueezy) absorbs that. Selling B2B in the US means state sales tax, which Stripe + a tax engine handles without giving up Stripe's billing model.
- How complex is your pricing? Flat monthly plans are easy everywhere. Trials, proration, add-ons, metered usage, and mid-cycle plan changes are where the tools diverge hard.
Answer those three before you read a single pricing page. The integration that matches your buyer beats the one with the nicer docs.